Privacy Policy

Welcome to Alpine Explorations! We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your data when you use our website, book tours, or interact with us in any way. This policy applies to all visitors, users, and customers of Alpine Explorations, located at Bahnhofstrasse 12, 3800 Interlaken, Switzerland. Our Data Protection Officer, Ms. Erika Müller, can be reached at erika.mueller@alpineexplorations.ch for any privacy-related inquiries.

We collect several types of information from and about users of our website and services, including:

• Personal Data: This includes your name, email address, postal address, phone number, date of birth, passport information (for international tours), and payment details. We collect this information when you book a tour, create an account, subscribe to our newsletter, or contact us directly.
• Usage Data: We collect information about how you use our website, including the pages you visit, the links you click, the time you spend on each page, and your IP address. This data helps us improve our website and tailor our services to your needs.
• Location Data: With your consent, we may collect precise location data through our mobile app to enhance your tour experience (e.g., providing real-time information about nearby landmarks).
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track your activity on our website and collect certain information. You can control the use of cookies through your browser settings. Please refer to our Cookies Policy for more information.
• Communications: We retain records of your communications with us, including emails, chat logs, and phone calls. This helps us provide better customer support and address your inquiries effectively.

We use the information we collect for various purposes, including:

• Providing and Maintaining Our Services: To process your bookings, manage your account, and provide you with the tours and experiences you have requested.
• Improving Our Services: To analyze how you use our website and services, identify areas for improvement, and develop new features.
• Personalizing Your Experience: To tailor our content and recommendations to your interests and preferences.
• Communicating With You: To send you important updates about your bookings, respond to your inquiries, and provide customer support.
• Marketing and Promotions: With your consent, to send you promotional emails about new tours, special offers, and other news about Alpine Explorations. You can opt out of receiving these emails at any time by clicking the "unsubscribe" link in the email.
• Legal Compliance: To comply with applicable laws and regulations, including tax and financial reporting requirements.

We may share your information with certain third parties to help us provide and improve our services, including:

• Service Providers: We share your information with third-party service providers who help us with payment processing, email marketing, data analytics, and other essential functions. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
• Tour Operators and Guides: To facilitate your tours, we share your information with the tour operators and guides who will be leading your excursions.
• Legal Authorities: We may disclose your information to legal authorities if required by law or in response to a valid legal request, such as a subpoena or court order.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

We do not sell or rent your personal information to third parties for their marketing purposes.

We take the security of your personal information seriously and implement appropriate technical and organizational measures to protect it from unauthorized access, use, or disclosure. These measures include:

• Encryption: We use industry-standard encryption technologies to protect your data during transmission and storage.
• Access Controls: We restrict access to your personal information to authorized personnel only.
• Regular Security Audits: We conduct regular security audits to identify and address potential vulnerabilities.
• Employee Training: We train our employees on data protection best practices and ensure they understand their responsibilities in safeguarding your information.

While we strive to protect your personal information, please remember that no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

You have certain rights regarding your personal information, including:

• Right to Access: You have the right to request access to the personal information we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
• Right to Erasure: You have the right to request that we delete your personal information, subject to certain exceptions.
• Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal information under certain circumstances.
• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
• Right to Object: You have the right to object to the processing of your personal information for direct marketing purposes.

To exercise these rights, please contact our Data Protection Officer at erika.mueller@alpineexplorations.ch. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Specifically, we retain:

• Account Information: As long as your account is active.
• Booking Information: For seven years to comply with tax and financial regulations.
• Marketing Communications Data: Until you unsubscribe from our marketing communications.
• Customer Support Records: For three years to ensure we can address any follow-up inquiries or issues effectively.

After the applicable retention period, we will securely delete or anonymize your personal information.

Our services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at erika.mueller@alpineexplorations.ch. If we become aware that we have collected personal information from a child under 16 without parental consent, we will take steps to delete the information as soon as possible.

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on our website and update the "Last Updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Alpine Explorations
Bahnhofstrasse 12
3800 Interlaken, Switzerland
Email: info@alpineexplorations.ch
Phone: +41 51 348 26 39

Data Protection Officer: Ms. Erika Müller
Email: erika.mueller@alpineexplorations.ch