Cookies Policy

At Alpine Explorations, we use cookies to enhance your experience on our website. This Cookies Policy explains what cookies are, how we use them, and how you can manage your cookie preferences. By using our website, you consent to the use of cookies as described in this policy.

Alpine Explorations GmbH, located at Bahnhofstrasse 12, 3920 Zermatt, Switzerland, is committed to protecting your privacy and ensuring transparency in our data practices. This policy applies to all users of our website, alpine-explorations.ch. If you have any questions or concerns about our use of cookies, please contact our Data Protection Officer, Dr. Lena Maurer, at datenschutz@alpine-explorations.ch or call us at +41 95 936 86 44.

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your computer after you close your browser and are used to remember your preferences and settings for future visits. Session cookies, on the other hand, are deleted when you close your browser and are used to track your activity during a single browsing session.

Cookies can also be categorized as first-party or third-party cookies. First-party cookies are set by the website you are visiting, while third-party cookies are set by a domain other than the one you are visiting. These are often used for advertising and tracking purposes.

We use cookies for a variety of purposes, including:

• Essential Cookies: These cookies are necessary for the operation of our website and enable you to navigate the site and use its features, such as accessing secure areas. Without these cookies, services you have asked for, like shopping baskets or e-billing, cannot be provided.
• Performance Cookies: These cookies collect information about how visitors use our website, such as which pages they visit most often and if they receive error messages. This helps us to improve the way our website works. For example, we use Google Analytics to track website traffic and usage patterns.
• Functionality Cookies: These cookies allow our website to remember choices you make (such as your language preference or the region you are in) and provide enhanced, more personal features. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog.
• Targeting Cookies: These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission.

Cookies Used on Alpine Explorations

Cookie Name	Purpose	Type	Duration
_ga	Used by Google Analytics to distinguish users.	Performance	2 years
_gid	Used by Google Analytics to distinguish users.	Performance	24 hours
PHPSESSID	A temporary cookie that stores session data.	Essential	Session
cookieconsent_status	Remembers if the user has accepted the cookie policy.	Functionality	1 year
_fbp	Used by Facebook to deliver, measure, and improve the relevance of advertising.	Targeting	3 months

You have the right to control and manage your cookie preferences. You can do this in the following ways:

• Browser Settings: Most web browsers allow you to control cookies through their settings. You can configure your browser to block all cookies, accept only first-party cookies, or prompt you before a cookie is set. Please note that blocking all cookies may affect your ability to access certain parts of our website.
• Cookie Consent Tool: We provide a cookie consent tool on our website that allows you to choose which categories of cookies you want to accept. You can access this tool at any time to review and modify your preferences.
• Third-Party Opt-Out: You can opt-out of targeted advertising by visiting the opt-out pages provided by advertising networks such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).

To manage cookies in your browser, please refer to the documentation provided by your browser vendor. Here are some links to common browser cookie settings:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

We may update this Cookies Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes to this policy on our website and update the "Last Updated" date accordingly. We encourage you to review this policy periodically to stay informed about how we use cookies.

This policy was last updated on October 26, 2026.